Monday, April 5, 2010

India will emerge as global player in films soon: Shahrukh

Noting that the young generation of Bollywood is more exposed to western cinema, superstar Shahrukh Khan has said India needs to makemovies that impress global audience and expects to achieve the level in near future.

"To be really proud, we need to make films which make a mark in the world. I can see it happening in the next five or six years, very easily," Shahrukh told CNN at an interview with Farid Zakaria.

He said Bollywood films are using "Hinglish" - a liberal use of English in spoken Hindi.

"Because see, also the problem is that the language that we use in our films is Hindi. So, I don't think Hollywood, that's the only advantage that they have is that they speak in English -- they're great filmmakers also -- but I think that's a big advantage, that we don't make films in English yet," Shahrukh said.

"But the time is coming now, because I have kids and they're all watching, you know, language in Hindi films, if you see a new Indian film, you'll realise that the language is more Hinglish.

You know, we're using, and we don't have to translate it anymore, everyone understands it. And everyone uses it every day," he said.

"They (the young people in Bollywood) have learned the technique and technology, and writing from the western world, which is a more developed science.

As far as screenplay writing, it is a more developed science in the west. And they have been able to take those ideas and say OK, we can bring them into our films.

Though many a times they fail at it, but the youth here in India now is also understanding different kind of cinema, because they're also exposed to television, Internet," Shahrukh said.

With globalisation and growing amount of communication and information sharing, language and culture as a barrier will start breaking down, Shahrukh said.

"You go on to the Internet -- I go on Twitter or you know, I hang with kids and chat with them. And I'm realising that, they're trying to figure out what my culture is and talking about it. So, all that will break down and other cinemas will come over, will come, and they'll use the technology -- and a lot of technicians from here.

But stories, every country has a story to tell. And once it reaches a certain standard in terms of technique, I think the world would like to watch it," he said.

Source: http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/entertainment/India-will-emerge-as-global-player-in-films-soon-Shahrukh/articleshow/5761278.cms

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