Monday, April 13, 2009

Shahrukh Khan is du's 'Elite' Ambassador


Company     :  du
Posted By      :  Chris Fernando

Offering significant innovation, personalisation and convenience to its customers, du - the UAE's integrated telecom service provider announced today the launch of its 'Elite Plan' for individual mobile users. 'Elite Plan', motto of which is "smart people. Smart choices" , is designed as the smart choice for high-end individuals by offering a choice of special numbers, the benefits of a prepaid account on a postpaid plan and monthly rewards and up to 75% rewards on international calls depending on the monthly volume of international calls.

Elite ambassadors for the new du plan include Indian movie mega star Sharukh Khan, the creator of the region's beloved animated housewives, Freej - Mohammed Saeed Hareb, leading Emirati jewellery designer Azza Al Qubaisi and famous Lebanese TV presenter George Kurdahi. In an endeavour to become UAE's preferred brand – du will soon announce its latest collaboration that promises to "Surprise" discerning customers across the country.

Osman Sultan, CEO of du said, "Elite Plan is du's first personalized, postpaid mobile package where choices, benefits and rewards are not the exception but the rule! It is built around the premise that smart people make smart choices, and is in a league of its own by offering all the distinct benefits sought after by discerning individuals. Elite Plan is a unique package that combines a reward plan on international calling, where one can get up to 75% reward on international calls, with the added convenience of having a prepaid account on a postpaid plan. Moreover, it offers a superior choice of personal numbers, monthly rewards and attractive roaming rates; all in one enhanced user experience from du."

What is the *dial feature?
* dial (star dial feature) is a first in the region and a unique feature for du Elite Plan customers. It offers the convenience of a prepaid account on a postpaid plan, which gives the user the opportunity to avail the benefits of a prepaid plan such as the three recharge options with more time, more credit and more international. For call charges to be deducted from the prepaid account, du customers need to prefix * before entering the number they wish to dial. Calls made using the * dial feature do not reflect in the monthly bill.

Source: http://www.pcmag-mideast.com/NewsDetail.aspx?ID=3021

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