Shahrukh promotes Matrix Forex Card

It's a booming time for the Bollywood superstar Shahrukh Khan, as his Kolkata Knight Riders team is full of zeal during this ongoing IPL 4 season.

Not only this, SRK, who is on a three-month break from Bollywood to be with his team, will now be seen on a currency card called Matrix Forex Card that is being launched by KKR's main sponsor, Matrix.

Talking about the commercial, director Kabir Sadanand of Frog unlimited said, "Given Matrix and SRK's connect with the Indian Premier League we have woven in the cricket angle into these commercials. The first one has Shahrukh and some of the KKR players and the second is with the team alone."

"Shahukh is projected as a cool dude who is smart about his money and shows others how to handle it well," he added.

Gitanjali is KKR's latest sponsor
Adding to the already long list of sponsors for KKR, Shahrukh Khan and the Gitanjali Group made a public announcement of joining hands on Friday.

Present with his entire team, the superstar said, "I am very happy to have Gitanjali Lifestyle join the KKR family. ON behalf of the team I would like to thank our partners for these wonderful golden helmets that symbolize the fire we have, to prove ourselves this year."

Faith shown by Gitanjali will encourage team, says SRK
He added that the faith shown by the jewelry brand will help in motivating the team to work harder and play well.

Gitanjali also offered golden helmets to all the KKR team members, as a symbol of good luck for their upcoming matches.

"We are very pleased and proud to announce our association as the jewelry partner with the Kolkata Knight Riders. We hope that these golden helmets prove to be good luck charms and help them in their endeavor to emerge as winners at IPL," said Nishit Mehta, President Gitanjali Group.

Source: http://www.totalfilmy.com/feature/20110423/shahrukh_promotes_matrix_forex_card-32911.html